Business Plan

Business & Trade Plan for SOFTDEALZ

1. Company Overview

  • Business Name: SOFTDEALZ

  • Industry: Tableware & Home Dining Products

  • Location: 14 Eleanor Close, Bath, United Kingdom, BA2 1QL

  • Contact:

  • Core Business: Retail of high-quality dinnerware sets, plates, and dining accessories

2. Product Range

  • Dinner plates, side plates, bowls, and serving dishes

  • Materials: Porcelain, stoneware, bone china, and melamine

  • Styles: Modern, classic, minimalist, and traditional designs

  • Complementary products: Cutlery sets, glassware, and table linens

3. Target Markets

  • Primary: UK households and individual consumers

  • Secondary: International markets (EU, North America, Australia)

  • B2B Clients: Restaurants, hotels, catering services, and corporate gifting

  • Specialty Markets: Wedding registries, interior designers, and home stagers

4. Shipping & Logistics

  • UK Standard: £5.99 (2-4 business days)

  • International Standard: £23.99 (3-17 business days)

  • Free Shipping Threshold: Orders over £150

  • Returns Policy: 45-day money-back guarantee (excludes customized items)

5. Pricing Strategy

  • Competitive pricing with regular promotions

  • Volume discounts for bulk orders

  • Seasonal sales and clearance events

  • Special trade pricing for business accounts

6. Marketing Plan

  • Digital Marketing: SEO, social media campaigns, and email newsletters

  • Partnerships: Collaborations with home decor influencers and interior designers

  • Trade Shows: Participation in home and giftware exhibitions

  • B2B Outreach: Direct sales to hospitality industry businesses

7. Financial Projections

  • Year 1: Focus on market penetration and brand establishment

  • Year 2: Expand product range and international presence

  • Year 3: Target 20% market growth and profitability

  • Investment Areas: Inventory expansion, marketing, and technology infrastructure

8. Growth Strategies

  • Expand product lines to include complementary tabletop items

  • Develop private label collections

  • Establish wholesale distribution channels

  • Explore licensing opportunities with designers

9. Customer Service Excellence

  • Responsive customer support (24-hour email response)

  • Transparent communication throughout order process

  • Easy returns and exchanges

  • Personal shopping assistance for trade clients

10. Sustainability Commitment

  • Eco-friendly packaging materials

  • Responsible sourcing practices

  • Carbon-neutral shipping options

  • Product recycling program

11. Contact for Trade Inquiries
We welcome partnerships with:

  • Retailers interested in carrying our products

  • Hospitality industry suppliers

  • Interior design professionals

  • Corporate gifting coordinators

SOFTDEALZ
14 Eleanor Close, Bath, BA2 1QL, UK
Email: help@softdealzltd.shop
Phone: +44 1225 331263

Building lasting relationships through quality products and reliable service